Review eligibility requirements
Brands must have a registered and active text or image-based trademark.
To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enrol. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices (see country-specific requirements section). The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark). Depending on where your trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office. Examples of trademarks that we currently accept for enrolment are included below:
Image-based mark with words, letters, or numbers
We currently only accept trademarks that have been issued by government trademark offices in the United States
, Saudi Arabia
, the United Kingdom
, the European Union
and the United Arab Emirates
. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO. If your trademark is registered by the European Union Intellectual Property Office (EUIPO), please select EUIPO as your trademark registrar in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry. Updates to Brand Registry eligibility criteria will be posted to this page.
The trademark text must match the brand name on the application. If your trademark is an Image-based mark with words, letters, or numbers, you will need to upload a copy of the image exactly as it appears on your trademark record. Please ensure that this information matches before submitting your application.
This trademark must also appear on your products or packaging.