Let us protect the brand you built

You have put everything into building your brand. Let us work together to protect it.

Together, we protect your brand and give you peace of mind

Amazon strives to be the earth’s most customer-centric company. We deliver on that vision by creating trusted experiences and safeguarding brands and customers from fraud and abuse.

We innovate.

We are not satisfied by the status quo. We develop advanced technology, including machine learning models, to identify and stop bad actors and bad listings. We protect brands and customers by constantly developing, investing in, and improving our protections.

We empower.

We help you register intellectual property and provide
resources, expertise, and training to protect and grow your brand.

We pursue.

We use technology and human resources to prevent, detect, and remove infringing content online, but we do not stop there. We work with brands, law enforcement, and customers across the globe to stop bad actors in our stores and hold them accountable for their crimes.

We persevere.

We have created best-in-class protection tools and data-powered programmes that prevent and remove infringements. Our dedicated team of investigators, engineers, data scientists, analysts, and business leaders will not stop until we drive counterfeits to zero.

Use our advanced programmes to protect and build your brand

Brand Registry

Unlock a suite of tools designed to protect and build your brand, creating a better experience for customers.

Report a Violation

Detect and report intellectual property infringements or inaccurate listings. These reports strengthen automated protections that safeguard your brand.

IP Accelerator

Obtain trademarks rights and expedite your access to brand building and protection benefits.


Proactively protect your brand and customers from counterfeit products, improve customer engagement, and identify supply chain defects.

Project Zero

Access the unprecedented ability to immediately remove counterfeit listings – without the need to contact us.

Build your brand

Use advanced brand building tools like A+ Content, Sponsored Brands, Amazon Stores, and Brand
Analytics to build and grow your brand.

Not sure where to start?

Learn more about our brand protection programmes and how they work together.

Protect your brand with the power of Amazon



People - including machine learning scientists, software developers and expert investigators - who were dedicated to protecting customers, brands, selling partners and our store from counterfeit, fraud and other forms of abuse.



Bad actor attempts to create new selling accounts stopped by Amazon in 2023, stopping them before they were able to list a single product for sale in our store.



Of suspected infringing listings stopped by Amazon's proactive controls before a brand ever had to find and report them.

Let us protect and grow your
brand together

Enrol in Amazon Brand Registry

© 2024, Amazon Services LLC.