Build and protect your brand

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for your customers.
Learn more about additional brand building benefits.

Build your brand

Enhanced brand content

Improve your product listing by adding a unique brand story, enhanced images and text placements.

Sponsored Brands

Grow your brand awareness with ads that feature your logo, a custom headline and up to three of your products.

Amazon Stores

Promote your brand and products with your own multi-page Store on Amazon for free.

Amazon Brand Analytics

Make informed and strategic decisions with powerful data. Learn more about customers, including search terms and more customer behaviour data reports, which can help you to make smarter, faster business decisions.

Protect your brand

Accurate listings

Control your brand’s product listings so that your customers 
see accurate information.

Proactive brand protection

Our automated protections use information about your brand to proactively remove suspected infringing or inaccurate content. The more information you provide, the better Brand Registry can help you protect and improve your brand experience.

Report violations

Our powerful search tools let you find and report suspected violations with a simple, guided process.

Protecting more than 350,000 brands

We work hard to be the world’s most customer centric-company, so we’re constantly improving the ways we detect and block counterfeit products.


We’ve blocked more than 2.5 million bad actor accounts and more than 6 billion unauthorised listings.


On average, enrolled brands report a 99% reduction in suspected infringements since the Brand Registry launched.


Our global team of investigators is available 24 hours a day, 7 days a week to respond to potential infringements.
Read our Progress Report to learn more about the work we are doing to protect brands and customers.

Join our list of growing brands

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