- Trademark organisation: United States Patent and Trademark Office (USPTO)
- Statutes: Trademark must have a live registration issued and active in the principal register. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices.
- Text-based marks: 1 – Typeset Word(s)/Letter(s)/Number(s); 4 – Standard Character Mark
- Image-based marks: 3 – An Illustration Drawing which includes Word(s)/Letter(s)/Number(s); 5 – Words, Letters or Numbers in a Stylised Form