Out of this world
When NASA chooses you as their exclusive supplier for the International Space Station, it is safe to say you have created something truly special.
The brainchild of lifelong friends Daniel Patton and Peter Muerrens, CarbonKlean, offers portable cleaners for lenses, filters and screens that uses proprietary carbon technology to make lenses and devices sparkle without leaving any residue or the faintest scratch.
Their flagship product, Peeps, is effective on all types of lenses – corrective glasses, sunglasses, even UV blue light glasses. They also come in a self-cleaning case and can be reused over 500 times, which means they are much more eco-friendly than traditional single-use wipes.
Sights set on success
"Peter designed and created a 3D-printed prototype of the first Peeps," recalls Madeline Beck, the ecommerce manager for CarbonKlean.
"He took it to trade shows and the reaction was overwhelmingly positive. So, he patented the design and started selling them at big box stores and optometrists' offices."
Peeps sold well right out of the gate. But when CarbonKlean decided to take things to the next level and start selling online on their own website and on Amazon, the business really took off.
Bad actors come into view
Unfortunately, it was not just customers who took notice of their product. Bad actors, seeing the success of Peeps, decided to cash in too.
While these bad actors came up with something that may have looked identical to Peeps, the quality just was not the same.
And that is when CarbonKlean's problems started.