Right off the bat, Amazon was central to MYTREX's strategy.
The brand focused the bulk of their marketing efforts in the Amazon store. They also signed up for the Fulfilment by Amazon (FBA) programme
. Enrolling in FBA enabled MYTREX to take advantage of Amazon's logistics and customer service capabilities. This meant they could offer customers an exceptional experience.
"With Fulfilment by Amazon, Amazon provides product storage, order processing, delivery, and customer service related to orders and returns on our behalf," Minghe explains. "It made our business more efficient and enabled us to concentrate on growing the brand."
Thanks to this approach, the REBIVE massage gun was well received by buyers and sales began to pick up.