Ayush fully expected that other brands might see his success and copy some of his products. But he did not foresee bad actors selling poor-quality copies using the Woodsala name.
"Achieving a high-level of quality is not easy. So, it hurts when others try to profit off your hard work."
Determined to protect Woodsala's hard-won reputation, Ayush hired a company to help him register his trademark.
"We paid a lot of money without seeing any results," he says.
Then, while browsing Amazon Seller Central Ayush discovered IP Accelerator
— an Amazon programme designed to make it easier and more cost-effective for small and medium-sized businesses to register their trademark. IP Accelerator gave Ayush access to a list of trusted Indian intellectual property law firms at competitive rates. Once they got in touch with their chosen law firm, things moved fast.
"We had a meeting where they walked us through the mistakes we would made and explained the trademark registration requirements to us. After working with the IP Accelerator-vetted law firm, we got our trademark very quickly."
According to Ayush, having the trademark was a game changer.
IP Accelerator also brought about another significant benefit for Woodsala: quick-access to Brand Registry.