Proactively protect your
brand from counterfeits

Transparency protects your brand and
customers by ensuring that every unit
shipped is authentic.

See results with Transparency

Transparency uses secure, unique codes that identify individual units, stop counterfeits from reaching customers,
improve customer engagement, and give brands valuable insights to help optimise supply chains.
Verify product authenticity
Ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes.
Engage with customers
Connect with customers post-purchase, no matter where they bought your product. The Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity, submit reviews, and access content you provide.
Optimize your supply chain
Gain additional insights on your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions, and improve products with minimal disruption to your business.

Simple, yet powerful

Choose which products
you want to enrol.
Apply Transparency codes
to your selected products.
Transparency codes are
scanned to ensure only
authentic units are shipped.
Customers can scan to
confirm product authenticity,
regardless of where they made
their purchase.
Engage with customers using product data, images, videos, promotions, and more.

Protect your brand with the power
of Amazon

Trusted

23K+

Brands enrolled with Transparency.

Impactful

750K+

Suspected counterfeit products prevented from being sold with Transparency in 2021.

Effective

10

Countries in which enrolled products protected when enrolled in Transparency.
SUCCESS STORIES

From startups to Fortune 500 companies

join the growing number of brands proactively protecting customers with Transparency.

How do I get started with Transparency?

To be eligible, you must:

Enrol in Brand Registry with a government-registered trademark.
Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN, or EAN.
Have the ability to apply unique Transparency codes, to every unit you manufacture, regardless of where the units are sold.
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