In 2018, newly launched brand Mindbeast brought their vision to life by offering an
incredible listening experience at an affordable cost to audio enthusiasts. Their
range of quality earbuds and headphones that featured deep bass, exceptional
noise cancellation, and prices that will not break the bank, found an immediate
following – which has only grown in the years since.
For CEO Caroline Gui, expanding her sales channels for the newly conceived brand
on Amazon was a no-brainer.
“As a small-to-medium business, finding a platform that was flexible, well-
structured, and offered high-tier storage and fulfilment was crucial. Storing a ton
of products in a third-party warehouse or fulfilment centre is very hard on
cashflow, and Amazon really solved that problem for us.”
Just as importantly, Amazon was also able to provide the young audio experts with
the deep insights they needed to succeed and grow rapidly. That included business
and operational metrics, such as traffic and conversion rates, which allowed the Mindbeast leadership team to quickly and correctly decide what products would
best meet the fast-changing demands of the consumer electronics market.