OcioDual’s Jorge Hernández Jimenez seems to have cracked it.
Over the past 10 years, his brand – which sells consumer electronics and computer accessories – has grown despite operating in a highly competitive market.
Based in Alicante, on Spain’s beautiful Costa Blanca, OcioDual sources all their stock in bulk. This means their customers – both retail customers and businesses, including resellers – are all but guaranteed market-beating deals. However, it is the quality of their products and outstanding customer service that set them apart.
“We have extremely high-quality standards," says Jorge. "We also work with a world-class logistics firm that is right on our doorstep. And we go the extra mile to make sure our customers are 100% happy.”
Standing out in the crowded consumer electronics and computer accessories space is very challenging. When bad actors counterfeit products, they can erode the qualities that set brands apart.
Consultancy firm CSC Global estimates consumer electronics are the world’s fastest-growing category of counterfeit goods, and a $169 billion (around €142 billion) industry in its own right. It falls on brands to protect their products from potential infringements and help their customers verify that their purchases are authentic and safe.
“Very often, the customer does not know exactly who they are buying from. So, if they have a bad experience, they will place the blame on us and we will start getting identified with that bad product.”
Alongside profiting off a brand’s hard work, most counterfeits bypass the required and rigorous health, safety, and quality checks that legitimate products undergo. As a result, customers unwittingly buy faulty, potentially unsafe, and substandard products, which can lead to a deterioration of customer trust, brand reputation, and future sales.
Jorge started selling OcioDual’s products on a number of websites. But Amazon quickly emerged as the most promising channel, and not just because of sales performance. Jorge was also attracted by the suite of brand protection tools that Amazon offers.
“Amazon makes sure your brand is protected. You can simply list your products and Amazon takes care of the rest.”
Jorge started by registering OcioDual as a trademark. This allowed him to sign up for Amazon Brand Registry
and start using protection tools like Report a Violation and sign up for other brand-building programmes like A+ Content and Sponsored Products.
Jorge’s experiences with Amazon Brand Registry spurred him to take the next step and sign up for Amazon Transparency.