Everything is in their wheelhouse
Since its incorporation in 1993, Service Caster has become one of the largest and most reputable wheel and caster brands in North America. From its base in West Reading, Pennsylvania, the business designs, manufactures, assembles and distributes its products across the globe.
Boasting a sales team with over 100 years of combined experience, Service Caster offers both off-the-shelf and bespoke solutions, servicing a staggering range of industries. Whether it is something as common as an office chair or as critical as a hospital ventilator, if it rolls, Service Caster has a product to suit.
As a business that services a range of regulated and compliance-heavy sectors such as healthcare and energy, it is essential that Service Caster’s products offer maximum performance and reliability. After all, if one fails, it can be far more serious than just a bad review. So, when Service Caster discovered bad actors were selling counterfeits of their products, they knew they had to act quickly.
Tackling counterfeiters head on
To keep bad actors at bay, they enrolled in Brand Registry -- Amazon’s foundational brand protection programme -- which unlocks access to exclusive brand protection and brand building tools.
They also set up an internal review process. “We were always going through our inventory, trying to be diligent with what we listed,” explains Tyler Manz, Service Caster’s Marketplace Manager. “And when we stumbled across another seller on our listing, we would typically order a test buy to check if it was a true Service Caster product. If not, from there we would take photos and pass it over to our legal team to try to get the listing taken down.”
While this process was effective, they needed to be one step ahead of the counterfeiters.
That is when they heard about Transparency, a proactive counterfeit prevention service and decided to enrol.